Victoria’s alpine resorts are major contributors to the Victorian visitor economy.

To quantify the scale of this contribution, Alpine Resorts Victoria commissioned SGS Economics & Planning to deliver a study examining the economic and social significance of Mt Buller, Falls Creek, Mt Hotham, Mt Stirling, Mt Baw Baw and Lake Mountain.

This work revisits and builds on a similar study undertaken by Ernst and Young (EY) for the Alpine Resorts Coordinating Council in 2017.

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The 2024 study found that the alpine resorts generate:

  • $2.14 billion in annual economic output
  • 12,130 full‑time equivalent jobs supported
  • $154 million per year in user and health benefits
  • $820 million in existence benefits – reflecting the value Victorians place on the alpine environment
  • $4 in private investment leveraged for every $1 of government investment

Beyond their economic contribution, Victoria’s alpine resorts deliver significant social and environmental benefits. These benefits extend to health and wellbeing outcomes, businesses and workers, and the broader alpine environment.

Environmental programs by Alpine Resorts Victoria improve ecosystem health, and public investment helps leverage private sector investment to support long‑term sustainability.

Health and wellbeing benefits

Victoria’s alpine resorts also deliver social benefits associated with improved wellbeing and physical health, including:

  • improved physical health for visitors through participation in activities that contribute to healthier and longer lives
  • reduced health system costs associated with diseases linked to physical inactivity
  • improved economic productivity, as physically active individuals take fewer sick days than physically inactive individuals.

Page last updated: 21/04/26