ARV’s new corporate branding is rolling out through our communications channels, providing a fresh identity for the organisation that balances gravitas and leadership with a sense of opportunity and empowerment for the alpine communities we represent.
ARV’s original logo was designed as a temporary brand to ensure ARV had a presence upon its commencement in October 2022, with the intention that a more permanent brand would be created later.
ARV’s new visual identity is designed to help communicate and build its reputation as a trusted strategic leader for the alpine region. Taking inspiration from the landscape and the communities ARV supports, the brand demonstrates the clarity, future-focused vision, and professionalism that others can expect of ARV.
The logo symbol comprises an interlocking ‘A’ and ‘V’, representing partnership. The ‘A’ also abstractly references the mountainous landscape, while the ‘V’ is a nod to the surrounding valleys.
The colours of the logo come together to show ARV’s work across all seasons to strengthen the alpine community and economy.
Page last updated: 19/12/23