Victoria’s alpine resorts contribute a whopping $2.14 billion to Victoria’s annual economic activity, a new report has found.

The report was commissioned by Alpine Resorts Victoria and released during the King’s Birthday Weekend season opening celebrations, coinciding with the centenary of skiing at Mt Buller.

Alpine Resorts Victoria CEO Amber Gardner said: “The longevity of our industry as represented by that milestone, along with the new report’s findings of the industry’s significant and positive contribution to the lives of Victorians are also good news for our alpine resorts now and into the future.”

Key findings of the Economic Contribution & Benefits of Victoria’s Alpine Resorts​ included:

  • The six alpine resorts – Falls Creek, Mt Hotham, Mt Buller, Mt Stirling, Mt Baw Baw and Lake Mountain - contribute to a diverse range of economic benefits for regional areas including more than 12,000 regional jobs.
  • Victoria’s alpine resorts not only contribute economically, but also create social and environmental benefits for all Victorians.

“The report gives us much-needed data about the critical role alpine resorts play in regional visitor economies”, Amber Gardner said.

“Each year nearly 1.4 million visitors enjoy the alpine environment’s broad offering of nature-based tourism experiences, sustaining thousands of on-mountain businesses and making a significant contribution to the economies of surrounding towns in regional Victoria”, she said. “In the High Country alone, the resorts account for a third of total visitation to the region, so act as the economic backbone of regional communities.”

“The resorts are significant employers, and in addition to the economic benefits they generate, also provide important environmental, health and social benefits to the community. The findings also show visitors to our resorts are healthier and more productive members of society, and ecosystems benefit from environmental programs delivered by Alpine Resorts Victoria”, Amber Gardner said.

Click here for further information on the findings of the study.

Page last updated: 17/06/24